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We-- when I was generated, I was asked by the board to make sure that Canopy is a multiyear growth story with a path to productivity, right? So for me, job one was to make sure that we had the ideal output coming out of our manufacturing properties and also not have many empty coverings or SKU stocking out at retail in Canada.
I asked to enhance high quality to make sure that we can boost consumer pull over time, which consists of the THC component, and also the group has reacted well, but it takes a while for that to pull-through at retail. So you're not also always seeing the results of the job that we've done on rack, at a retail yet (building awnings).
That job is still under way. black metal awning. And also as Mike stated, we want to have some things to discuss on our following earnings phone call. Therefore-- and afterwards last but not least, I additionally asked to not construct inventory to ensure that we might have more attractive gross margins if we put extra throughput via our plants, but we would simply be building supply.
I believe from below is where-- we have some work to do. And also Mike, I would certainly like you to possibly go through a construct in your mind from where we ended in the quarter from a General Practitioner point ofview approximately approximately our margin target.-- Principal Financial Policeman Yeah, I believe actually looking at the 7% gross margin reported in the quarter, I think it's very easy to bifurcate out in between quantity effect on reduced manufacturing quantity versus extraordinary tasks that return to execution.
And when you adjust for that and also look totally at what should have happened for the quarter just based upon those influences, that brought us to around 17% or 18% margin for the quarter. And we assume that's a great proxy of what to expect over the next quarter approximately.
The various other point that dragged our margin down is truly simply executional products. So getting our pack dates right, to ensure that we can deliver product with sufficient life span before it mosts likely to the province (building canopy). There were some manufacturing difficulties in terms of obtaining the phasing of assembly line up in such a means that enabled us to supply for sufficient life span.
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And that's where the complexity of our procedure comes into play, and this is where the SKU justification is actually supplying us with a much less complex framework to run our supply chain off of. So my sight is when you consider the supply chain in Smiths Falls, we you could look here plainly have a large-scale facility.
-- BMO Resources Markets-- Analyst Thank you. Very practical. Your following inquiry comes from Andrew Carter from Stifel. Please proceed.-- Stifel Financial Corp.-- Analyst Good early morning. I just intended to ask in kind of going after the change with Property. I value the possible decrease in dilution for Cover and also the disadvantage defense right here.
market, listed below your sort of 10% to 15%. I think offered the interest by Cover in pursuing various other choices along not much job done to day by Property, could you aid us recognize the step-by-step dedication here of a minimum of $87.5 million versus sort of letting this arrangement run its program and also possibly having complete flexibility to seek various other alternatives? Thanks.
They have a really strong strategy to deal with those shortcomings, as well as we feel quite excellent regarding that plan. I would certainly likewise claim, Andrew, that the initial transaction left very little shake area in terms of outs. As well as so it had not been as basic as letting it play out as well as strolling away. It was really the difficulty for us as well as for check my site the Property group was to really recraft an offer that would provide the optimum-- the highest possible probability of success due to the fact that the various other circumstance where they they type of limped along had not been tasty to Property and their shareholders or Cover and also our shareholders.
upon permissibility which incidentally I think, is coming faster than clearly, individuals believed it would perhaps a year back. As well as we're already seeing the benefit of having our brands in the UNITED STATE market, as well as I can not wait to obtain our 2.0 items out there. So I assume it was I assume it was the method to produce an actual triumph out of the initial plan that we had with Property. black metal awning.
-- Analyst Thanks. I'll pass it on. Your next concern comes from Bryan Spillane from Bank of America. Please proceed.-- Financial Institution of America Merrill Lynch-- Expert Hey. Greetings everybody.-- Ceo Hey Bryan.-- Financial Institution of America Merrill Lynch-- Analyst I you could check here wished to follow-up on Vivien's concern previously simply about worth and also prices.
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So taking share from the illicit market? As well as then how much of that may be balanced out from a trade below the a lot more value-added item into the value section? So I'm simply attempt to get an understanding of just what that compromise may be in between gaining share but additionally possibly it cannibalizing your existing company?-- Principal Executive Police Officer Yeah, so like it's an unusual market when you think of that.
I assume we're just stating we're taking share of the worth market that already exists. I likewise assume that we remain in our early stage as a market, Bryan, in regards to trading consumers up as well as speaking to them concerning the differences in-- this isn't-- there's been a great deal of conversation on the marijuana area concerning does it wind up being a product business? Well, this isn't-- we're denying automobile components here.